Privacy Policy


This website accessible at is set up by BlueLake Hub FZCO, Premises No: DSO-IFZA, IFZA Properties, Dubai, Silicon Oasis, UAE, Registration number: DSO-FZCO-35081, License number: 37168. Anybody that views or uses this website should be aware of the following provisions.

By accessing this website and/or using any of the information herein, you are agreeing to these provisions. These provisions shall constitute a binding agreement between you (“you”, “your”, “client”, “users”) and BlueLake Hub FZCO („Company“, “we”, “us”, or “our”). By continuing to use our Website, you acknowledge that you have had the chance to review and consider this Privacy Policy, and you acknowledge that you agree to it. This means that you also consent to the use of your information and the method of disclosure as described in this Privacy Policy. You should not enter this website if you do not agree to these provisions. BlueLake Hub FZCO reserves the right to amend or update these provisions at any time without notification, and such revised provisions have the same binding force.

Our privacy practices for the activities listed below are described in this privacy statement (the „Privacy Policy“). We provide you with information about how we collect, store, access, and otherwise use personal data about individuals in accordance with your rights. In this policy, „Personal Data“ refers to any information that, taken alone or in conjunction with other pieces of information, can identify a specific person.

The processing of personal data is regulated in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data and the repeal of Directive 95/46/EC (General Data Protection Regulation personal data) (“GDPR”)

I. Processing of personal data

Details on how you use our site. 

When users visit our site, we may track, collect, and combine data about their visit, including information about which pages were seen, when they were accessed, in what sequence, and which links were clicked. We also Collect data from the URLs you used to access our website. It may be necessary to log each user’s IP address, operating system, and browser in order to collect this data. A user’s Internet Service Provider and the location of their point of connection may be known from an IP address. Your traffic may be directed to the closest regional server using location data to reduce latency and enhance your experience. When you visit our site, we might potentially employ web beacons and cookies. Please see our Cookies Policy for additional details on how we utilize web beacons and cookies.

Contact forms

If you inquire about our products and services, we will work with the contact information provided to us, mainly through the inquiry form. These are first name, last name, e-mail address, telephone, and country.

For what reason?

We will contact you for further arrangements regarding services.

On what legal basis?

This is processed based on Article 6 paragraph 1 letter b) GDPR – contract negotiation or implementation of pre-contractual measures at your request.

How long will we process personal data?

If we do not establish further cooperation, we will process your data for a maximum of 5 years from our last communication.

Processing of personal data in case of registration and purchase

If you register with us, create a client account, or make a purchase with us, we will work with the data you fill in for us. This data mainly includes name, surname, address, e-mail, date of birth, username and password, ID number, and VAT number. If you are an entrepreneur, then payment data, for example, your bank connection, and other data, such as records of communication between our company and you. Some data about you is provided to us by third parties, such as operators of trading platforms for the use of services. These are data about virtual trades you have made, such as the time of opening and closing the position, amount of investment, account status, profit, loss, and type of financial instrument. Information on how your personal data is processed by the providers of business platforms can be found in the personal data processing policies of these persons.

For what reason?

We need to process the personal and other mentioned data in order to fulfill our contract – to deliver our services to you. We will also communicate with you via the contact details regarding the status of your order, possibly regarding complaints or your questions.

We will continue to process personal data to fulfill our obligations arising from the law (mainly for accounting and tax purposes, possibly for processing complaints and others).

On what legal basis do we process personal data?

This is processed based on Article 6 paragraph 1 letter b) GDPR – fulfillment of the contract and Article 6 paragraph 1 letter c) GDPR – fulfillment of our legal obligation.

How long will we process personal data?

For the duration of our service, and then a maximum of 10 years from the last provision of such service. 

Notwithstanding the foregoing, Personal Data is stored throughout your relationship with us. We delete your Personal Data upon request for cancellation of your account or other general request for the deletion of data. Upon expiration of the retention period, the Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be exercised after the expiry of the retention period.

Sending regular information and other marketing communications about our services and events (commercial communications)

If you are a shopping customer, we will use your email address and identifying information to send you newsletters related to our services. Each e-mail will be marked as a commercial communication, and each will contain a link through which you can unsubscribe from these e-mails at any time.

On what legal basis?

We are allowed to do so by Section 7, Paragraph 3 of Act No. 480/2004 Coll., on certain information society services unless you have prohibited us from doing so.

How long will we process personal data?

For a maximum of 5 years from your last purchase. You can unsubscribe from the newsletter at any time via e-mail or contact us by e-mail:

II. Who gets access to the data?

Your data will remain with us. However, some companies or other people working for us will get access to data because they help us run our services. They are:

  • Trading platform company (PurpleTrading – AXSE Brokerage Ltd.)
  • Companies participating in the mediation of payments and issuing invoices (Stripe, Inc., Fapi Business s.r.o.)
  • E-mailing service provider (SmartSelling a.s.)
  • Accounting processing company (Reyna s.r.o.)

We process personal data on the territory of the European Union and in third countries.

III. What else should you know?

We do not have a designated data protection officer in our company.

If you have any questions about personal data, please contact us at the e-mail address

Security and Confidentiality of Personally Identifiable Information

Except as otherwise provided in this Privacy Policy or unless such disclosure is required in particular circumstances, such as a physical threat to you or others, as permitted by applicable law, we will protect your Personal Data with industry-standard physical, technical, and administrative security measures. We will also not disclose it to third parties without your consent or except as otherwise provided in this Privacy Policy. We cannot guarantee the security of Personal Data since there is a small chance that an unauthorized third party will be able to get around our security measures or that your information will be intercepted during transmission over the Internet because it is not a completely secure environment. It is your duty to keep your login details secure. Please be aware that emails are frequently not encrypted and shouldn’t be regarded as secure. In the event of a breach of your Personal Data, you will be notified in a reasonable time frame, but in no event later than two weeks, and we will follow all applicable laws regarding such breach.


IV. Use of cookies

Cookies are text files containing a small amount of information that is downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognizes them on each subsequent visit.

Cookies perform various tasks, for example, enabling efficient navigation between web pages, remembering your preferences, and overall improving the user experience. They can also ensure that the advertisements displayed online are better tailored to you and your interests.

We use the following cookies on the website:

  • Necessary cookies: They are necessary for the operation of the website, for example, they allow you to log into secure parts of the website and other basic website functionality. This category of cookies cannot be disabled.
  • Analytical/statistical cookies: For example, they allow us to recognize and determine the number of visitors and to track how visitors use our website. They help us improve the way the site works, for example, by making it easier for users to find what they’re looking for. We only run these files with your prior consent.
  • Advertising cookies: They are used to track preferences and allow you to display advertising and other content that best matches your interest and online behavior. We only run these files with your prior consent.

Please note that third parties (including external service providers) may also use cookies and/or access data collected by cookies on the website.

Cookies used:

Technical name


Purpose and description of cookies


Necessary  Cookies


These cookies allow you to view the pages and use their functionality. Through these cookies, we also ensure the administration and security of the site.

We only keep it for the duration of your session.

Advertising Cookies

Google Ads, Sklik

Through these cookies, we and our partners can offer you targeted advertising. These cookies are managed by third parties based on their rules, which you can find on their website.

We keep it for a maximum of 540 days or until you withdraw your consent.

Analytics Cookies

Google Analytics

With the help of these cookies, we obtain information about how our site is used. They help us, for example, to find out which parts of the site you use and thus improve the user experience.

We store for 2 years or until you withdraw your consent.


You can find more information about cookies and their current list through individual Internet browsers, most often in the Developer Tools item.

Consent can be expressed through a check box contained in the so-called cookie bar. You can subsequently refuse cookies in the settings of your Internet browser or set the use of only some of them.

You can find more information about managing cookies in individual browsers at the following links:

V. Your rights in connection with the processing of personal data

Regarding your personal data, the GDPR gives you a number of rights. You have access to your personal data and can verify that it is still accurate and current. You can also decide whether or not you want to receive information from us or certain of our partners, as well as ask us to remove or provide you a copy of your personal information.

Email is another way to get in touch with us if you need more information about your rights or want to exercise any of them. These rights include: 

  • Right to Access. You have the right to get a copy of the personal information about you that we are currently processing. 
  • The Right to Correction. You have the right to request that any incomplete or incorrect personal information about you that we process be corrected. 
  • The Right to Forget (right to erasure). You have the right to ask us to erase any personal information we may have about you, but we are not required to comply if we need to keep the information to meet legal requirements, carry out legal proceedings, or defend against legal claims. 
  • The Right to Limit Processing. Unless we are unable to delete the data due to a legal or other obligation or because you do not want us to delete it, you have the right to restrict our processing of your personal data if you believe it to be inaccurate, our processing is unlawful, or if we no longer need to process it for a particular purpose. 
  • Portability Rights. If you have provided us with personal information, and we are processing that information with your consent or to carry out a contract with you or a third party who uses our services, you have the right to receive that information in a structured, electronic format and to have it transferred to another data controller. 
  • The Ability to Object. You have the right to object to our use of your personal data when it is necessary to protect our legitimate interests, depending on the specifics of your situation. Unless we have compelling legitimate grounds for processing that outweigh your interests and rights, or unless we need to keep processing the data to establish, exercise, or defend a legal claim, we will abide by your request.
  • The Right Against Discrimination. Due to the fact that you have exercised any of your rights, you are not entitled to be denied service or to have your experience changed.

Please be aware that under certain conditions, such as when we must keep your Personal Data to satisfy a legal requirement, your Personal Data may be exempt from such requests. We might need certain details from you when you email us with a request so that we can verify your identity.

Children’s Privacy 

Children are generally not permitted to use the Platform, and we do not voluntarily collect any personal information from them. We consider anyone younger than 13 to be a „child.“ If we discover that we have obtained a child’s personal information without getting permission from the child’s parent or legal guardian, we will delete it. We invite concerned parents to get in touch with us.


Please get in touch with us using the details below if you have a complaint about this policy or any aspect of your personal information that we maintain. If you think that we are not handling the data correctly, you have the right to file a complaint with the Office for Personal Data Protection or to go to court with your claims.